7/27/2009

Blink: The Power of Thinking Without Thinking - review


Blink: The Power of Thinking Without Thinking by Malcolm Gladwell investigates how some people can make highly accurate split decisions. And how our intuition can really let us down.

This book really gets you thinking. There has been some critique about Gladwell's analysis of what forms our thinking, how he sees this phenomena working, or that he just pulled together various articles and try to make a book out them. These accusations may be true, but this was a FUN book to read!

Gladwell looks at so many things: predicting divorce, picking out a fake sculpture, Tom Hanks, racial bias, Marines in Vietnam, Coke vs. Pepsi. The concept behind the show Lie To Me is addressed. You learn why orchestra auditions are done with a screen separating judges and applicant. The list goes on - awesome stuff!

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