The Tipping Point by Malcolm Gladwell is an entertaining study on how epidemics work.
A Tipping Point is where momentum for change becomes so great that it cannot be stopped. Gladwell states that these changes - whether they are ideas, products, behaviors - spread like viruses. He goes on to describe the process and the key players in such change.
To understand Gladwell's analysis of Tipping Points, see the wikipedia article. Concise and helpful.
I listened to an abridged version on an audio book. Normally an audio book would be a poor format for a book like this, but Gladwell's thoughts are concise and simple. In fact, one of the Amazon reviews states that the book is too long and is more appropriate as a magazine article. I felt like the audio book was sufficient and it was quite short.
The examples are fascinating. If you liked Freakonomics, you'll like this book.
3 comments:
It is an interesting book. I was able to hear him speak at Maximum Impact Simulcast that Valley hosted last year.
I bet he is quite engaging. I'd like to hear his analysis on other situations, which makes me thing I'd like reading the whole book.
I'd be interested to hear what he talked about. Was this a business type seminar or was it geared more for church leadership?
I'm currently reading the book. Very interesting, though it could be a bit shorter. He is an engaging story-teller and it makes for a good summer read.
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